B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- share of marketers using video content for marketers (2020)
71% of marketers have used video content in the past year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://www.barqar.com/2020/12/23/content-marketing-trends-to-watch-in-2021/ ↗
Source Article
Content Marketing Trends to Watch in 2021
Original Research
Google
· Original study ↗
Methodology
Google research cited by Barqar blog
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
marketers: 71% share of marketers using video content. Source: Google (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-used-video-content-past-year
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<blockquote cite="https://lighthousedata.io/data/marketers-used-video-content-past-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of marketers using video content for marketers<br><small>Source: Google (2020) · <a href="https://lighthousedata.io/data/marketers-used-video-content-past-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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