B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- share of marketers underutilizing automation tools for marketing professionals (2025)
54% of marketing specialists admit to not fully utilizing the capabilities of their automation software.
- Source cites general market reports ('według raportów rynkowych')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/marketing-automation-a-zgodnosc-z-rodo-w-branzy-moda ↗
Source Article
Marketing automation a zgodność z RODO w branży moda | Adtrip Blog - Adtrip
Spis treści
- Dlaczego automatyzacja to konieczność, a nie opcja w e-commerce fashion
- Marketing automation a RODO - jak działać zgodnie z prawem
- Obowiązek informacyjny i polityka prywatności
- Zgody marketingowe (Opt-in)
- Prawa klientów i obsługa żądań
- Praktyczne kroki wdrożenia systemu w skl…
Original Research
adtrip.pl
· Original study ↗
Methodology
Cited as 'według raportów rynkowych' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing professionals: 54% share of marketers underutilizing automation tools. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-underutilize-automation-54
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<blockquote cite="https://lighthousedata.io/data/marketers-underutilize-automation-54" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of marketers underutilizing automation tools for marketing professionals<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/marketers-underutilize-automation-54" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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