B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

54%

54% -- marketers underusing marketing automation for marketing professionals (2026)

Name: Marketers Underusing Marketing Automation Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2026 · adtrip.pl

54% of marketing specialists do not fully utilize marketing automation capabilities due to complicated configurations and budget limitations.

Original market research study is unnamed/uncited

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Attribution: adtrip.pl View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

54%

Unit

Percentage

Data Vintage

2026

Entity

marketing professionals

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

adtrip.pl Primary Tier C

https://www.adtrip.pl/post/nowosci-w-programach-lojalnosciowych-dla-cateringow-dietetycznych-2026 ↗

Confidence: 23/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Nowości w programach lojalnościowych dla cateringów dietetycznych 2026 | Adtrip Blog - Adtrip

Spis treści - Dlaczego cateringi dietetyczne tracą klientów i jak temu zapobiec - Czym charakteryzuje się nowoczesny program lojalnościowy w 2026 roku? - Przegląd mechanik lojalnościowych dla modelu subskrypcyjnego - Automatyzacja marketingu jako silnik napędowy powrotów - Krok po kroku: Wdrożenie i…

Original Research

adtrip.pl · Original study ↗

Methodology

Cited as 'badania rynkowe', original study unnamed

Methodology documented

Segmentation

Industryai_marketing RegionEMEA RoleAll marketers

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Plain Text

marketing professionals: 54% marketers underusing marketing automation. Source: adtrip.pl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-underusing-automation

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<blockquote cite="https://lighthousedata.io/data/marketers-underusing-automation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- marketers underusing marketing automation for marketing professionals<br><small>Source: adtrip.pl (2026) · <a href="https://lighthousedata.io/data/marketers-underusing-automation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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