B Evidence Grade B Graded under review Safe to Cite Dated

6% -- marketers who understand content marketing effectively for marketers (2022)

Name: Marketers Who Understand Content Marketing Effectively Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2022 · HubSpot

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2022

Entity

marketers

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://vancouverseoagency.ca/blog/increase-content-marketing-conversion-rates/ ↗

Confidence: 48/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Creating compelling content that promises high conversion rates is essential if you’re aiming for a successful digital marketing campaign. Online articles, blogs, or web copies that convince readers to embark on the journey of conversion are convincing and engaging – they are the backbone of brillia…

Original Research

HubSpot · Original study ↗

Methodology

Cited from HubSpot research by a secondary marketing blog

Methodology documented

Segmentation

Industrymarketing RegionNorth America RoleContent Marketer Channelcontent

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Plain Text

marketers: 6% marketers who understand content marketing effectively. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-understand-content-marketing-effectively

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<blockquote cite="https://lighthousedata.io/data/marketers-understand-content-marketing-effectively" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- marketers who understand content marketing effectively for marketers<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/marketers-understand-content-marketing-effectively" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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