B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30%
30% -- share of marketers using two ctas per email for marketers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Databox
Primary
Tier C
https://unlayer.com/blog/email-marketing-for-founders-cmos ↗
Source Article
Email Marketing for New Founders & CMOs: Step-By-Step Guide | Unlayer
9 Email Marketing Trends Developers Should Follow in 2025
Are you looking to skyrocket the success of your email campaigns in 2023? These 9 email marketing trends will help you do just that.
Email Marketing
You have set up a new company. Among the many hats you wear, a CMO hat is the most colorful o…
Original Research
Databox
· Original study ↗
Methodology
Survey conducted by Databox, as cited by Unlayer.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 30% share of marketers using two ctas per email. Source: Databox (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-two-ctas-email-databox
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<blockquote cite="https://lighthousedata.io/data/marketers-two-ctas-email-databox" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of marketers using two ctas per email for marketers<br><small>Source: Databox (2025) · <a href="https://lighthousedata.io/data/marketers-two-ctas-email-databox" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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