B
Evidence Grade B
Graded
under review
Safe to Cite
Current
61%
61% -- percentage of marketers citing traffic and lead generation as top challenge for online marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
97switch.com
Primary
Tier C
https://www.97switch.com/insider/how-to-build-a-high-converting-landing-page ↗
Source Article
How to Build a High-Converting Landing Page
Original Research
97switch.com
· Original study ↗
Methodology
Secondary source citing unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online marketers: 61% percentage of marketers citing traffic and lead generation as top challenge. Source: 97switch.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-traffic-leads-challenge-61
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-traffic-leads-challenge-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- percentage of marketers citing traffic and lead generation as top challenge for online marketers<br><small>Source: 97switch.com (2026) · <a href="https://lighthousedata.io/data/marketers-traffic-leads-challenge-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.