B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- marketers with too little or no customer data for marketers (2012)
29% of marketers have too little or no customer/customer data.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Columbia Business School and New York American Marketing Association
Primary
Tier A
http://www.stealingshare.com/blog/?cat=33 ↗
Source Article
The Tom Dougherty Blog
Original Research
Columbia Business School and New York American Marketing Association
· Original study ↗
Methodology
Survey by Columbia Business School and New York American Marketing Association, focused on real-time data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | 29% | |
| 2013 | 29% | 0% |
| 2026 | 29% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 29% marketers with too little or no customer data. Source: Columbia Business School and New York American Marketing Association (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-too-little-customer-data-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-too-little-customer-data-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- marketers with too little or no customer data for marketers<br><small>Source: Columbia Business School and New York American Marketing Association (2012) · <a href="https://lighthousedata.io/data/marketers-too-little-customer-data-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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