B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- share of marketers testing email subject lines for Marketers (email marketing professionals) (2022)
In 2022, 47% of marketers tested different email subject lines to optimize email performance and increase click-through rates.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
kua.ai
Primary
Tier C
https://www.kua.ai/es/blog/crafting-irresistible-email-subject-lines-with-kua-ai ↗
Source Article
Creación de líneas de asunto de correo electrónico irresistibles con Kua.ai
Tu audiencia está juzgando las líneas de asunto de tus correos electrónicos. ¿Sabías que, en 2022, el 47% de los profesionales del marketing prueban diferentes líneas de asunto de los correos electrónicos para optimizar el rendimiento de sus correos electrónicos y aumentar las tasas de clics? Si bie…
Also cited by
Original Research
kua.ai
· Original study ↗
Methodology
Source states 47% of marketers tested different email subject lines in 2022 to optimize email performance and increase click-through rates; original study not cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers (email marketing professionals): 47% share of marketers testing email subject lines. Source: kua.ai (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-testing-email-subject-lines-2022
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<blockquote cite="https://lighthousedata.io/data/marketers-testing-email-subject-lines-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share of marketers testing email subject lines for Marketers (email marketing professionals)<br><small>Source: kua.ai (2022) · <a href="https://lighthousedata.io/data/marketers-testing-email-subject-lines-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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