B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- share of marketers struggling to measure ppc roi for global marketers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://ppcgrowthstudio.com/ppc-roi-fix-wasted-ad-spend-in-2026/ ↗
Source Article
Fix Wasted PPC Ad Spend: Boost ROI by 25% or More
Businesses of all sizes consistently struggle to see a true return on their pay-per-click (PPC) advertising spend, often pouring money into campaigns that yield little more than vague brand awareness or vanity metrics. This isn’t just about wasted ad budget; it’s about missed opportunities for tangi…
Original Research
Statista
· Original study ↗
Methodology
Cited by the article as a 2023 Statista report; secondary source
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
global marketers: 40% share of marketers struggling to measure ppc roi. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-struggle-measuring-ppc-roi-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-struggle-measuring-ppc-roi-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of marketers struggling to measure ppc roi for global marketers<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/marketers-struggle-measuring-ppc-roi-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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