B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- marketers struggling with data driven decision making for marketers (2026)
81% of marketers struggle with effectively using their data for decision-making.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://applaunchpartners.com/author/applauncblakelawson/ ↗
Source Article
Dale Hall, Author at App Launch Partners
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer report; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 81% marketers struggling with data driven decision making. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-struggle-data-decision-making-81
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<blockquote cite="https://lighthousedata.io/data/marketers-struggle-data-decision-making-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- marketers struggling with data driven decision making for marketers<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/marketers-struggle-data-decision-making-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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