B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
61%
61% -- marketers believing strategy effective for Marketers (2021)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.velocityconsultancy.com/navigating-digital-marketing-a-strategic-approach/ ↗
Source Article
Navigating Digital Marketing: A Strategic Approach | Velocity Consultancy
Marketing serves as the cornerstone of business growth, with its essence encapsulated in the phrase, “attracting new customers and nurturing existing ones.” In the digital age, this traditional approach finds a modern counterpart in Digital Marketing. With over 4.66 billion active internet users glo…
Original Research
HubSpot
· Original study ↗
Methodology
Survey finding quoted from HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 61% marketers believing strategy effective. Source: HubSpot (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-strategy-effective-61pct
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<blockquote cite="https://lighthousedata.io/data/marketers-strategy-effective-61pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- marketers believing strategy effective for Marketers<br><small>Source: HubSpot (2021) · <a href="https://lighthousedata.io/data/marketers-strategy-effective-61pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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