B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

73%

73% -- marketers saying social media most effective for brand awareness for Marketers (2025)

2025

73% of marketers say social media is their most effective channel for building brand awareness.

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Lighthouse Research Team
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Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
Social Media Management orlando
Put Your Business in the Feed Grow Your Audience, Engagement & Sales We manage your social presence with content, strategy and engagement that build loyal communities and turn followers into customers. Social Media Advertising Orlando That Delivers Results and Reach Social media advertising in Orlan…

Survey figure cited by agency; original study not identified

Methodology documented
Industrymarketing
Plain Text
Marketers: 73% marketers saying social media most effective for brand awareness. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-social-most-effective-brand-awareness
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<blockquote cite="https://lighthousedata.io/data/marketers-social-most-effective-brand-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- marketers saying social media most effective for brand awareness for Marketers<br><small>Source:  (2025) · <a href="https://lighthousedata.io/data/marketers-social-most-effective-brand-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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