B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- marketers saying social media is essential for marketers (2021)
90% of marketers say social media is essential to their business according to the Digital 2021 Global Report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
We Are Social / Hootsuite
Primary
Tier C
https://mycloudcrew.com/social-media-marketing-agency/ ↗
Source Article
How to find the best social media marketing agency in 2022 - My Cloud Crew
Why do you need a Social Media Marketing Agency?
If you want an immediate interaction, launch your brand on a social media platform. Nowadays, having a social media strategy is essential for a business to function well. According to the Digital 2021 Global Report, Social media user numbers increased…
Original Research
We Are Social / Hootsuite
· Original study ↗
Methodology
Attributed to Digital 2021 Global Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 90% marketers saying social media is essential. Source: We Are Social / Hootsuite (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-social-media-essential-2021
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<blockquote cite="https://lighthousedata.io/data/marketers-social-media-essential-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- marketers saying social media is essential for marketers<br><small>Source: We Are Social / Hootsuite (2021) · <a href="https://lighthousedata.io/data/marketers-social-media-essential-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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