B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- marketers believing social media advertising is critical for marketers (2024)
90% of marketers believe social media advertising is critical to their business.
- 82% of respondents in the cited survey worked for companies with fewer than 100 employees
- Original research study name/source is not specified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialander.com
Primary
Tier C
https://socialander.com/social-media-advertising/ ↗
Source Article
Social Media Advertising Services | Socialander Agency
Targeting the Right Clients for Your Brand
[Get A Free 30 Minutes Strategy Session]
Socialander engages in social media advertising services to help brands grow and gain more visibility by targeting a specific audience.
This would lead to measurable growth for a brand and a good ROI.
So many brands …
Original Research
socialander.com
· Original study ↗
Methodology
Cited as 'one research' survey; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 90% marketers believing social media advertising is critical. Source: socialander.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-social-media-advertising-critical
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<blockquote cite="https://lighthousedata.io/data/marketers-social-media-advertising-critical" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- marketers believing social media advertising is critical for marketers<br><small>Source: socialander.com (2024) · <a href="https://lighthousedata.io/data/marketers-social-media-advertising-critical" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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