B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- marketers brand awareness goal rate for marketers using social media (2020)
Around 70% of marketers who use social media as a marketing vehicle aim to intensify brand awareness.
- The source states 'around 70%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://sportshabit.com/blog/sports-marketing/ ↗
Source Article
A Complete Guide to Sports Marketing
Ever thought about how big the sports industry is? Maybe you’re not a sports enthusiast, but it doesn’t even take one to know big names like Lionel Messi, LeBron James and Tiger Woods.
Clearly, sports isn’t just a passing trend. It is a billion-dollar industry that capitalizes on skills, talent, and…
Original Research
Sprout Social
· Original study ↗
Methodology
Based on a Sprout Social report
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
marketers using social media: 70% marketers brand awareness goal rate. Source: Sprout Social (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-social-brand-awareness-goal
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<blockquote cite="https://lighthousedata.io/data/marketers-social-brand-awareness-goal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketers brand awareness goal rate for marketers using social media<br><small>Source: Sprout Social (2020) · <a href="https://lighthousedata.io/data/marketers-social-brand-awareness-goal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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