B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6%
6% -- share of marketers with single customer view for Marketers worldwide (2026)
Only 6% of marketers worldwide report having a single view of the customer across online and offline channels.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amconservation.com
Primary
Tier C
https://amconservation.com/blog/importance-of-integrating-marketing-technology-platforms ↗
Source Article
Importance of Integrating Marketing Technology Platforms
Original Research
amconservation.com
· Original study ↗
Methodology
Cited research; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers worldwide: 6% share of marketers with single customer view. Source: amconservation.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-single-customer-view-6
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-single-customer-view-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of marketers with single customer view for Marketers worldwide<br><small>Source: amconservation.com (2026) · <a href="https://lighthousedata.io/data/marketers-single-customer-view-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.