B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- share of marketers rating short form video most effective for marketers (2026)
85% of marketers say short-form video is the most effective format on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.argil.ai/blog/viral-finder-e76e3 ↗
Source Article
What Is a Viral Finder? Definition and 4 Types
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot's 2026 marketing data; survey methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 85% share of marketers rating short form video most effective. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-short-form-video-most-effective-2026
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<blockquote cite="https://lighthousedata.io/data/marketers-short-form-video-most-effective-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of marketers rating short form video most effective for marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/marketers-short-form-video-most-effective-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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