B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76.5%
76.5% -- share of marketers shifting budgets to influencer marketing for marketers (2025)
76.5% of surveyed marketers are shifting budgets from traditional and other digital channels toward influencer marketing.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
76.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YAAP
Primary
Tier C
https://hillmediagroup.com/the-evolution-of-connection-why-consumers-turn-to-influencers/ ↗
Source Article
The Evolution of Connection: Why Consumers Turn to Influencers - Hill Media Group
In today’s digital landscape, influencer marketing on social media has transformed from an experimental tactic to a cornerstone of brand strategy. But why are consumers increasingly drawn to these digital personalities? The answer lies in understanding how the traditional sales relationship has evol…
Original Research
YAAP
· Original study ↗
Methodology
Cited from YAAP influencer marketing report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 76.5% share of marketers shifting budgets to influencer marketing. Source: YAAP (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-shifting-budgets-to-influencer-marketing
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<blockquote cite="https://lighthousedata.io/data/marketers-shifting-budgets-to-influencer-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.5%</strong> -- share of marketers shifting budgets to influencer marketing for marketers<br><small>Source: YAAP (2025) · <a href="https://lighthousedata.io/data/marketers-shifting-budgets-to-influencer-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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