60% -- content strategy shift for marketers (2023)

Name: Content Strategy Shift Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-13

2023 · CMO Council

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Attribution: CMO Council View source

Lighthouse Research Team

Last verified: 2026-06-13 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2023

Entity

marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CMO Council Primary Tier A

https://www.cmocouncil.org/thought-leadership/webcasts/establishing-and-enriching-the-content-supply… ↗

Confidence: 53/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Establishing and Enriching the Content Supply Chain

2/22/17 10 AM PST/ 1 PM EST In 1997, an article was published outlining the “7 Principles of Supply Chain Management.” The paper outlined the supply chain programs of 100 of the most successful manufacturers. Fundamentally, the seven common practices and principles, when applied across the organizat…

Original Research

CMO Council · Original study ↗

Methodology

CMO Council study

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

marketers: 60% content strategy shift. Source: CMO Council (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-shift-content-strategies-2023

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<blockquote cite="https://lighthousedata.io/data/marketers-shift-content-strategies-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- content strategy shift for marketers<br><small>Source: CMO Council (2023) · <a href="https://lighthousedata.io/data/marketers-shift-content-strategies-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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