B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- marketers using genai routinely in content production for Global marketers surveyed by WARC/LIONS Advisory for TikTok (2026-05)
72% of surveyed marketers routinely use GenAI in content production.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026-05
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WARC and LIONS Advisory (commissioned by TikTok)
Primary
Tier B
https://www.campaignindonesia.id/article/riset-warc-dan-tiktok-volume-materi-kreatif-berbasis-ai-mel… ↗
Source Article
Riset WARC dan TikTok: volume materi kreatif berbasis AI melonjak tajam di atas peningkatan kualitas
Riset WARC dan TikTok: volume materi kreatif berbasis AI melonjak tajam di atas peningkatan kualitas
Survei terhadap 400 pemasar di empat negara menemukan mayoritas masih mengandalkan data demografis untuk membekali AI, meski separuh dari mereka meragukan efektivitasnya.
Untuk terus menikmati artike…
Original Research
WARC and LIONS Advisory (commissioned by TikTok)
· Original study ↗
Methodology
Survey of 400 marketers in UK, US, Australia, and Brazil; conducted May 2026 by WARC and LIONS Advisory on behalf of TikTok
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global marketers surveyed by WARC/LIONS Advisory for TikTok: 72% marketers using genai routinely in content production. Source: WARC and LIONS Advisory (commissioned by TikTok) (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-routine-genai-content-production
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-routine-genai-content-production" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- marketers using genai routinely in content production for Global marketers surveyed by WARC/LIONS Advisory for TikTok<br><small>Source: WARC and LIONS Advisory (commissioned by TikTok) (2026-05) · <a href="https://lighthousedata.io/data/marketers-routine-genai-content-production" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.