B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

48.4%

48.4% -- marketers valuing roi for Marketers (2022 Q4)

Name: Marketers Valuing ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

2022 Q4 · Marketing Week

48.4% of marketers identified return on investment (ROI) as the key metric to demonstrate marketing's impact.

Cite this stat Share How we verify

Attribution: Marketing Week View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

48.4%

Unit

Percentage

Data Vintage

2022 Q4

Entity

Marketers

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Marketing Week Primary Tier B

https://www.marketingweek.com/fifth-of-b2b-marketers-say-proving-effectiveness-is-their-biggest-chal… ↗

Confidence: 60/100 Vintage: 2022 Q4 Channel: Common Crawl

Source Article

B2B Marketing News: Top B2B Demand Gen Content Study, LinkedIn's Record Engagement, Key Social Media Trends, & Google's My Ad Center

Fifth of B2B marketers say proving effectiveness is their ‘biggest challenge’ 56 percent of marketers have said that creativity is the most important skill required for navigating uncertain times, with 48.4 percent identifying return on investment (ROI) as the key metric to demonstrate marketing’s i…

Also cited by

nielsen.com https://www.nielsen.com/

2026-08-15

forbes.com https://www.forbes.com/

2026-08-15

amraandelma.com https://www.amraandelma.com/

2026-08-15

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-15

Original Research

Marketing Week · Original study ↗

Segmentation

IndustryB2B RegionNorth America RoleAll marketers Channelcontent

Cite this stat

Plain Text

Marketers: 48.4% marketers valuing roi. Source: Marketing Week (2022 Q4). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-roi-importance

HTML Embed

<blockquote cite="https://lighthousedata.io/data/marketers-roi-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.4%</strong> -- marketers valuing roi for Marketers<br><small>Source: Marketing Week (2022 Q4) · <a href="https://lighthousedata.io/data/marketers-roi-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →