B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

75%

75% -- marketers retention ai importance for marketers in the consumer goods sector (2025)

Name: Marketers Retention AI Importance Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-07

2025 · Emarsys

75% of marketers in the consumer goods sector consider AI essential for customer retention.

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Attribution: Emarsys View source

Lighthouse Research Team

Last verified: 2026-07-07 · How we verify data →

Source verified Evidence graded

Value

75%

Unit

Percentage

Data Vintage

2025

Entity

marketers in the consumer goods sector

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Emarsys Primary Tier A

https://emarsys.com/fr/learn/blog/5-dures-realites-que-les-marques-du-secteur-des-biens-de-consommat… ↗

Confidence: 64/100 Vintage: 2025 Channel: Cc Extraction

Source Article

5 dures réalités que les marques du secteur des biens de consommation doivent accepter pour réussir à l’ère de l’engagement

Que se passe-t-il lorsque les leviers traditionnels du marketing des biens de consommation cessent de fonctionner ? Pendant des décennies, la reconnaissance de la marque, les médias de masse et les relations avec les commerçants ont suffi à soutenir la croissance. Mais en 2025, nous nous retrouvons …

Original Research

Emarsys · Original study ↗

Methodology

Global engagement report in the consumer goods sector

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

marketers in the consumer goods sector: 75% marketers retention ai importance. Source: Emarsys (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-retention-ai-importance-2025

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<blockquote cite="https://lighthousedata.io/data/marketers-retention-ai-importance-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- marketers retention ai importance for marketers in the consumer goods sector<br><small>Source: Emarsys (2025) · <a href="https://lighthousedata.io/data/marketers-retention-ai-importance-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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