B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

78%

78% -- share of marketers reporting targeted email spend uplift for email marketers (2024)

2024  · gcx.academy

As many as 78% of marketers/establishments report that customers spend an average of 34% more money when their email experience is targeted.

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Attribution: gcx.academy View source
Lighthouse Research Team
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Source verified Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
email marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
gcx.academy Primary Tier C
https://www.gcx.academy/blog/tips-to-learn-digital-marketing/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Top 7 Quick Tips to Learn Digital Marketing in 2024
Top 7 Quick Tips to Learn Digital Marketing in 2024 Jun 26, 2024 | Farsana AkbarDo you plan to launch your career in digital marketing? It is common knowledge that technology has impacted the world in many ways and that having online visibility is an essential factor for any business venture. Suppos…
Original Research
gcx.academy · Original study ↗

Cited in blog post; original survey not identified

Methodology documented
Industrymarketing
Plain Text
email marketers: 78% share of marketers reporting targeted email spend uplift. Source: gcx.academy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-reporting-targeted-email-benefits-78pct
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<blockquote cite="https://lighthousedata.io/data/marketers-reporting-targeted-email-benefits-78pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of marketers reporting targeted email spend uplift for email marketers<br><small>Source: gcx.academy (2024) · <a href="https://lighthousedata.io/data/marketers-reporting-targeted-email-benefits-78pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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