B
Evidence Grade B
Graded
under review
Safe to Cite
Current
89%
89% -- marketers reporting stronger roi than traditional marketing for Marketers leveraging content marketing (2026)
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Lighthouse Research Team
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Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://contentsyndication.org/b2b-content-syndication-mistakes/ ↗
Source Article
B2B Content Syndication Mistakes That Are Killing Your Lead Quality
92% of B2B marketers say content is a valuable business asset driving long-term ROI. Marketers leveraging content marketing witnessed an incredible 15% to 58% year-on-year increase, with 89% reporting stronger ROI surpassing traditional marketing approaches. – Forbes report.
In this guide, we’ll bre…
Original Research
Forbes
· Original study ↗
Methodology
Attributed to a Forbes report; original survey details not provided in source
Methodology documented
Segmentation
Industrymarketing
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Marketers leveraging content marketing: 89% marketers reporting stronger roi than traditional marketing. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-reporting-stronger-roi-than-traditional
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<blockquote cite="https://lighthousedata.io/data/marketers-reporting-stronger-roi-than-traditional" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- marketers reporting stronger roi than traditional marketing for Marketers leveraging content marketing<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/marketers-reporting-stronger-roi-than-traditional" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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