B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- marketers relying on traditional demographic survey data for marketers (2012)
74% of marketers rely on traditional survey data concerning demographics.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Columbia Business School and New York American Marketing Association
Primary
Tier A
http://www.stealingshare.com/blog/?cat=33 ↗
Source Article
The Tom Dougherty Blog
Original Research
Columbia Business School and New York American Marketing Association
· Original study ↗
Methodology
Survey by Columbia Business School and New York American Marketing Association
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | 74% | |
| 2026 | 74% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 74% marketers relying on traditional demographic survey data. Source: Columbia Business School and New York American Marketing Association (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-rely-traditional-demographic-survey-data-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-rely-traditional-demographic-survey-data-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- marketers relying on traditional demographic survey data for marketers<br><small>Source: Columbia Business School and New York American Marketing Association (2012) · <a href="https://lighthousedata.io/data/marketers-rely-traditional-demographic-survey-data-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.