B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- share of marketers with regular product mentions in content for marketers (2024)
75% of marketers make product mentions a regular component of their content strategies according to a study by the Economist Group.
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Lighthouse Research Team
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Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Economist Group
Primary
Tier B
https://www.writewiser.co.uk/post/how-content-marketing-helps-business-get-rich-slow ↗
Source Article
How content marketing helps business: The get-rich-slow scheme
How content marketing helps business: The get-rich-slow scheme
Updated: Feb 10, 2024
My SEO expert tells me the SERP mentions the importance of content marketing but not exactly answering the question “how content marketing helps business”. What a missed opportunity for so many content marketers! I’…
Original Research
The Economist Group
· Original study ↗
Methodology
Study by the Economist Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 75% share of marketers with regular product mentions in content. Source: The Economist Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-product-mentions-content-strategies
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<blockquote cite="https://lighthousedata.io/data/marketers-product-mentions-content-strategies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of marketers with regular product mentions in content for marketers<br><small>Source: The Economist Group (2024) · <a href="https://lighthousedata.io/data/marketers-product-mentions-content-strategies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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