B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- marketers prioritizing founder interviews for Marketers (2026)
12% of marketers actively prioritize interviews with app founders as part of their content strategy.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://applaunchpartners.com/app-founder-interviews-secret-weapon-for-downloads/ ↗
Source Article
App Founder Interviews: Boost Downloads & Engagement
Original Research
IAB
· Original study ↗
Methodology
Attributed to a recent IAB report; details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 12% marketers prioritizing founder interviews. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-prioritize-founder-interviews
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<blockquote cite="https://lighthousedata.io/data/marketers-prioritize-founder-interviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- marketers prioritizing founder interviews for Marketers<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/marketers-prioritize-founder-interviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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