B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- share of marketers finding ugc more effective than ai creative for marketers (2025)
92% of marketers find authentic user-generated content more effective than overly polished AI creative.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Contentstack
Primary
Tier C
https://www.adworldnews.com/news/ben-goldstein-contentstack-ai-empathy-framework ↗
Source Article
A Content Expert's Framework for Balancing AI Hype with Authentic Customer Connection
A Content Expert's Framework for Balancing AI Hype with Authentic Customer Connection
Contentstack's Ben Goldstein shares how to balance AI adoption with authenticity using his high-empathy/low-empathy model.
Make Ad World News one of your go-to sources on Google
AI-generated video, AI-generated con…
Original Research
Contentstack
· Original study ↗
Methodology
Survey cited in interview with Contentstack's Ben Goldstein; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 92% share of marketers finding ugc more effective than ai creative. Source: Contentstack (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-prefer-ugc-over-ai-creative
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<blockquote cite="https://lighthousedata.io/data/marketers-prefer-ugc-over-ai-creative" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of marketers finding ugc more effective than ai creative for marketers<br><small>Source: Contentstack (2025) · <a href="https://lighthousedata.io/data/marketers-prefer-ugc-over-ai-creative" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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