B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

22%

22% -- generative ai adoption planned rate for Marketers (2025)

2025  · Salesforce

22% of marketers plan to start using generative AI soon according to a Salesforce survey.

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Attribution: Salesforce View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Salesforce Primary Tier B
https://bernardmarr.com/mind-blowing-ai-statistics-everyone-must-know-about-now-in-2025/ ↗
Confidence: 59/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Mind-Blowing AI Statistics Everyone Must Know About Now In 2025
Mind-Blowing AI Statistics Everyone Must Know About Now In 2025 7 July 2025 The integration of artificial intelligence into daily life has accelerated at an unprecedented pace, transforming every thing from internet search results to customer service interactions and workplace productivity tools in …
Original Research
Salesforce · Original study ↗

Salesforce survey, cited via Bernard Marr article

Methodology documented
Industrymarketing
Plain Text
Marketers: 22% generative ai adoption planned rate. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-planning-generative-ai-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-planning-generative-ai-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- generative ai adoption planned rate for Marketers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/marketers-planning-generative-ai-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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