B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- marketers reporting improved engagement for marketers (2025)
84% of marketers report improved engagement with personalization.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://icostamp.com/create-hyper-personalized-email-sequence-boosts-conversions/ ↗
Source Article
How to Create a Hyper-Personalized Email Sequence That Boosts Conversions by 40%
“`html In an overflowing inbox, the brands that win sound human—not just polite, but personal. Hyper-personalized email sequences have moved from a “nice-to-have” to a critical driver of revenue. In fact, data shows personalization can increase conversion rates by as much as 40%. It transforms a bro…
Original Research
eMarketer
· Original study ↗
Methodology
Attributed to eMarketer
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 72% | |
| 2025 (current) | 84% | +16.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 84% marketers reporting improved engagement. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-personalization-engagement-84
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<blockquote cite="https://lighthousedata.io/data/marketers-personalization-engagement-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- marketers reporting improved engagement for marketers<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/marketers-personalization-engagement-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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