B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- marketers rating personalisation successful for marketers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nory.ai
Primary
Tier C
https://www.nory.ai/blog/how-to-franchise-a-restaurant-playbook ↗
Source Article
How to franchise a restaurant: build the playbook — Nory
Using technology to build an epic playbook to franchise a restaurant
You’ve found the right franchise partner, and you’re ready to take the plunge and expand your business. Congrats!
But for franchisees to succeed, they need quite a bit of support. This means being on hand to help with branding, rec…
Original Research
nory.ai
· Original study ↗
Methodology
Cited statistic from vendor blog; original survey not identified
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
marketers: 95% marketers rating personalisation successful. Source: nory.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-personalisation-success-2026
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<blockquote cite="https://lighthousedata.io/data/marketers-personalisation-success-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- marketers rating personalisation successful for marketers<br><small>Source: nory.ai (2026) · <a href="https://lighthousedata.io/data/marketers-personalisation-success-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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