B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of marketers using automation for paid ads for marketers (2025)
40% of marketers use automation for paid ads according to a 2025 industry report summarized by Saffron Edge.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Saffron Edge
Primary
Tier C
https://xburst.app/blog/social-media-automation-platform ↗
Source Article
Your Guide to a Social Media Automation Platform in 2026
Your Guide to a Social Media Automation Platform in 2026
Learn how a social media automation platform works. This guide covers core features, benefits, risks, and how to choose the right tool for real growth.
You open X to post one update and end up spending the next hour doing five jobs at once. Yo…
Original Research
Saffron Edge
· Original study ↗
Methodology
Same 2025 industry report summarized by Saffron Edge
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 40% share of marketers using automation for paid ads. Source: Saffron Edge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-paid-ads-automation-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-paid-ads-automation-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of marketers using automation for paid ads for marketers<br><small>Source: Saffron Edge (2025) · <a href="https://lighthousedata.io/data/marketers-paid-ads-automation-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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