B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- financial optimism rate for US marketers (2023-08)
77% of US marketers are optimistic about their financials.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2023-08
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iHeartMedia / Pushkin Industries / Advertiser Perceptions
Primary
Tier A
https://digitalmedianet.com/iheartmedia-and-malcolm-gladwells-pushkin-industries-reveal-growing-cons… ↗
Source Article
iHeartMedia and Malcolm Gladwell’s Pushkin Industries Reveal Growing Consumer-Marketer Disconnect in Landmark Report
iHeartMedia and Malcolm Gladwell’s Pushkin Industries Reveal Growing Consumer-Marketer Disconnect in Landmark Report
Marketers sometimes chase trends that consumers don’t care about: 50% of consumers have never heard of ‘Aperol Spritz’ compared to only 3% of marketers who haven’t
For consumers, the …
Original Research
iHeartMedia / Pushkin Industries / Advertiser Perceptions
· Original study ↗
Methodology
Advertiser Perceptions poll of 200 marketer/agency contacts, Aug 14-21, 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US marketers: 77% financial optimism rate. Source: iHeartMedia / Pushkin Industries / Advertiser Perceptions (2023-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-optimistic-financials-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-optimistic-financials-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- financial optimism rate for US marketers<br><small>Source: iHeartMedia / Pushkin Industries / Advertiser Perceptions (2023-08) · <a href="https://lighthousedata.io/data/marketers-optimistic-financials-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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