B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- marketers open to third party ai risk tools for marketers (2025)
Over 90% of marketers are open to using third-party tools to check AI risks.
- Source states 'Over 90%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalarkitechs.com
Primary
Tier C
https://digitalarkitechs.com/blog/the-future-of-ai-generated-ads-opportunities-and-risks/ ↗
Source Article
The Future of AI-Generated Ads: Opportunities and Risks
Imagine if your next big campaign could be ready in minutes, not weeks. We’re seeing a big change in how businesses reach out to customers with artificial intelligence marketing.
This change is happening quicker than many think. IAB research shows over half of marketers use AI for creative work and …
Original Research
digitalarkitechs.com
· Original study ↗
Methodology
Secondary blog citing unnamed research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 90% marketers open to third party ai risk tools. Source: digitalarkitechs.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-open-to-third-party-ai-risk-tools
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<blockquote cite="https://lighthousedata.io/data/marketers-open-to-third-party-ai-risk-tools" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- marketers open to third party ai risk tools for marketers<br><small>Source: digitalarkitechs.com (2025) · <a href="https://lighthousedata.io/data/marketers-open-to-third-party-ai-risk-tools" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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