B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- marketers reporting open rate increase for marketers using personalized email content (2021)
82% of marketers report an increase in email open rates when email content is personalised.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
extendedthinking.com
Primary
Tier C
https://extendedthinking.com/insights/email-marketing-segmentation/ ↗
Source Article
Improve your email marketing via segmentation - Extended Thinking
Posted on: November 10, 2021
In recent years personalisation in Marketing has become increasingly important. In our blog here we looked at how to make marketing more focused by creating Audience Personas.
In this article, we look more closely at email marketing. In particular, how to use segmentatio…
Original Research
extendedthinking.com
· Original study ↗
Methodology
Survey figure cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using personalized email content: 82% marketers reporting open rate increase. Source: extendedthinking.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-open-rate-increase-personalization-2021
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<blockquote cite="https://lighthousedata.io/data/marketers-open-rate-increase-personalization-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- marketers reporting open rate increase for marketers using personalized email content<br><small>Source: extendedthinking.com (2021) · <a href="https://lighthousedata.io/data/marketers-open-rate-increase-personalization-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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