B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
13%
13% -- generative ai non usage rate for marketers (SMT community) (2024)
13% of marketers in the SMT community report not using Generative AI tools at all.
- Limited to respondents in the SMT community survey
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Marketing Tribune (SMT)
Primary
Tier B
https://t2marketinginternational.com/daily-minute-master-series-february-29-2024/ ↗
Source Article
Daily Minute Master Series
February 29, 2024
by Stephen Padveen
Marketing News and Updates
This day in search marketing history: February 29
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
For the full article …
Original Research
Search Marketing Tribune (SMT)
· Original study ↗
Methodology
Survey of the SMT community
Methodology documented
Segmentation
IndustryTechnology
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
marketers (SMT community): 13% generative ai non usage rate. Source: Search Marketing Tribune (SMT) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-not-using-gen-ai-2024
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<blockquote cite="https://lighthousedata.io/data/marketers-not-using-gen-ai-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- generative ai non usage rate for marketers (SMT community)<br><small>Source: Search Marketing Tribune (SMT) (2024) · <a href="https://lighthousedata.io/data/marketers-not-using-gen-ai-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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