B
Evidence Grade B
Graded
under review
Safe to Cite
Current
41%
41% -- share of marketers not using buyer personas for Marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://arketi.com/blog/3-questions-to-ask-when-your-sales-leads-dont-convert/ ↗
Source Article
3 Questions to Ask When Your Sales Leads Don't Convert
Original Research
HubSpot
· Original study ↗
Methodology
Citing HubSpot.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 41% share of marketers not using buyer personas. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-no-buyer-personas
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<blockquote cite="https://lighthousedata.io/data/marketers-no-buyer-personas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of marketers not using buyer personas for Marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/marketers-no-buyer-personas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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