B Evidence Grade B Graded under review Safe to Cite Recent

22%

22% -- marketers lacking ai training and guardrails for marketers (2025)

2025  · ANA

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Attribution: ANA View source
Lighthouse Research Team
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Source verified Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
ANA Primary Tier C
https://digitalmedianet.com/marketing-ai-is-way-more-than-just-writing-copy-preparing-images/ ↗
Confidence: 55/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Marketing AI is Way More than Just Writing Copy, Preparing Images
Marketing AI is Way More than Just Writing Copy, Preparing Images Content Insider #845 – Find ‘Em By Andy Marken – [email protected] “Never theorize before you have data. Invariably, you end up twisting facts to suit theories, instead of theories to suit facts.” – Sherlock Holmes, “Sherlock Holmes,…
Original Research
ANA · Original study ↗

ANA survey cited in opinion column

Methodology documented
Industrymarketing
Plain Text
marketers: 22% marketers lacking ai training and guardrails. Source: ANA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-no-ai-training-guardrails-22pct
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<blockquote cite="https://lighthousedata.io/data/marketers-no-ai-training-guardrails-22pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- marketers lacking ai training and guardrails for marketers<br><small>Source: ANA (2025) · <a href="https://lighthousedata.io/data/marketers-no-ai-training-guardrails-22pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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