B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- marketers attributing personalization to marketing automation for marketers (2025)
49% of surveyed marketers believe that marketing automation systems enable effective and advanced personalization at scale.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/marketing-automation-dla-cateringow-dietetycznych-a-wzrost-ltv ↗
Source Article
Marketing automation dla cateringów dietetycznych a wzrost LTV | Adtrip Blog - Adtrip
Spis treści
- Dlaczego diety pudełkowe potrzebują zautomatyzowanych procesów
- Customer Lifetime Value (LTV) - matematyka w biznesie subskrypcyjnym
- Scenariusze komunikacji dla branży cateringowej
- Porzucone koszyki i odzyskiwanie niezdecydowanych użytkowników
- Narzędzia, koszty i proces wdrożeni…
Original Research
adtrip.pl
· Original study ↗
Methodology
Survey result cited without named source
Methodology documented
Segmentation
IndustryFood & Beverage
RegionEMEA
RoleAll marketers
Cite this stat
Plain Text
marketers: 49% marketers attributing personalization to marketing automation. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ma-personalization-49pct
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<blockquote cite="https://lighthousedata.io/data/marketers-ma-personalization-49pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- marketers attributing personalization to marketing automation for marketers<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/marketers-ma-personalization-49pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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