B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- percentage of marketers saying lead generation is most important strategy for expert marketers (2025)
85% of expert marketers state that lead generation strategy is the most important strategy for them.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://wsi-dms.com/what-is-lead-generation/ ↗
Source Article
What is Lead Generation? And Why Your Business Needs It?
Blog, Lead Generation
What is Lead Generation? Why does your business need a lead generation process?
Continue reading "What is Lead Generation? Why does your business need a lead generation process?"
The pace of the creation and distribution of information keeps increasing but this abundance also b…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Cite this stat
Plain Text
expert marketers: 85% percentage of marketers saying lead generation is most important strategy. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-lead-generation-most-important
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<blockquote cite="https://lighthousedata.io/data/marketers-lead-generation-most-important" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- percentage of marketers saying lead generation is most important strategy for expert marketers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/marketers-lead-generation-most-important" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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