B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
43.6%
43.6% -- share of marketers using landing pages for lead generation for marketers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43.6%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ppc.live
Primary
Tier C
https://www.ppc.live/post/ppc-landing-pages-that-convert-merging-seo-cro-in-ppc-strategy ↗
Source Article
PPC Landing Pages That Convert: Merging SEO & CRO in PPC Strategy
PPC Landing Pages That Convert: Merging SEO & CRO in PPC Strategy
Table of Contents
PPC landing pages are crucial for converting clicks into customers, requiring focused content, clear calls-to-action, minimal distractions, and optimized user experience to maximize conversions and improve campaign p…
Original Research
ppc.live
· Original study ↗
Methodology
Cited statistic in PPC agency blog; original survey not identified
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketers: 43.6% share of marketers using landing pages for lead generation. Source: ppc.live (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-landing-page-lead-gen-goal
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<blockquote cite="https://lighthousedata.io/data/marketers-landing-page-lead-gen-goal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.6%</strong> -- share of marketers using landing pages for lead generation for marketers<br><small>Source: ppc.live (2025) · <a href="https://lighthousedata.io/data/marketers-landing-page-lead-gen-goal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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