B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

70%

70% -- marketers actively investing in content marketing for marketers (2023)

2023  · HubSpot

70% of marketers actively invest in content marketing.

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Attribution: HubSpot View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://linchpinseo.com/blog/online-marketing-for-plumbers/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Wayback
Source Article
Linchpin SEO : Guide to Online Marketing for Plumbers and Plumbing Companies
In the ever-evolving landscape of the plumbing industry, the surge of digital technology has revolutionized how plumbing companies and local plumbers connect with their customers. Gone are the days when the success of plumbers relied solely on word-of-mouth referrals or traditional advertising metho…
Original Research
HubSpot · Original study ↗

HubSpot report, cited by Linchpin SEO

Methodology documented
Industrymarketing
Plain Text
marketers: 70% marketers actively investing in content marketing. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-invest-content-marketing-70
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<blockquote cite="https://lighthousedata.io/data/marketers-invest-content-marketing-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketers actively investing in content marketing for marketers<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/marketers-invest-content-marketing-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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