B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
81%
81% -- marketers reporting higher engagement with interactive content for marketers using interactive content (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
zizzogroup.com
Primary
Tier C
https://zizzogroup.com/blog/driving-engagement-interactive-content/ ↗
Source Article
Driving Engagement with Interactive Content | Zizzo Group
Driving Engagement with Interactive Content
It is commonly believed that earning higher content engagement rates has become increasingly difficult in recent years because of shortening attention spans in the average online consumer. The truth, however, is that online audiences have simply developed …
Original Research
zizzogroup.com
· Original study ↗
Methodology
Cited research referenced in Zizzo Group blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using interactive content: 81% marketers reporting higher engagement with interactive content. Source: zizzogroup.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-interactive-content-engagement-success
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<blockquote cite="https://lighthousedata.io/data/marketers-interactive-content-engagement-success" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- marketers reporting higher engagement with interactive content for marketers using interactive content<br><small>Source: zizzogroup.com (2023) · <a href="https://lighthousedata.io/data/marketers-interactive-content-engagement-success" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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