B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- marketers integrating ai into workflows for marketers (2026)
Nearly 90% of marketers integrate AI into their workflows in one way or another.
- The source specifies 'nearly 90%', not exactly 90%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Loopex Digital
Primary
Tier C
https://www.ammunition.agency/uk/blog/where-advertising-is-headed-next ↗
Source Article
Where Is Advertising Heading In 2026
Original Research
Loopex Digital
· Original study ↗
Methodology
Cited to Loopex Digital; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 90% marketers integrating ai into workflows. Source: Loopex Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-integrating-ai-90pct
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<blockquote cite="https://lighthousedata.io/data/marketers-integrating-ai-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- marketers integrating ai into workflows for marketers<br><small>Source: Loopex Digital (2026) · <a href="https://lighthousedata.io/data/marketers-integrating-ai-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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