B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- influencer partnership adoption rate for marketers (2025)
Approximately 86% of marketers plan to partner with influencers in 2025.
- Estimate / approximation (~86%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Sprout Social
Primary
Tier B
https://www.birddog.agency/blog/how-to-turn-amazon-learnings-into-multi-channel-growth-with-dtc-reta… ↗
Source Article
How to turn Amazon learnings into Multi-Channel Growth with DTC, Retail, and Media Wins — BirdDog Agency
How to turn Amazon learnings into Multi-Channel Growth with DTC, Retail, and Media Wins
Launching and proving a product on Amazon gives you three things you can’t easily fake: (1) real shopper behavior signals (search, conversion, returns), (2) a review moat and social proof, and (3) operational pro…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited to Sprout Social survey estimates.
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
marketers: 86% influencer partnership adoption rate. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-influencer-partnerships-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-influencer-partnerships-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- influencer partnership adoption rate for marketers<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/marketers-influencer-partnerships-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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