B
Evidence Grade B
Graded
under review
Safe to Cite
Current
51%
51% -- marketers influencer marketing effectiveness rate for Marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thomson
Primary
Tier C
https://www.aurocrm.com/why-is-marketing-automation-a-necessary-asset-for-the-e-commerce-site/ ↗
Source Article
Marketing Automation for E-commerce Website
Original Research
Thomson
· Original study ↗
Methodology
Cited from Thomson Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 51% marketers influencer marketing effectiveness rate. Source: Thomson (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-influencer-marketing-better-customers
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<blockquote cite="https://lighthousedata.io/data/marketers-influencer-marketing-better-customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- marketers influencer marketing effectiveness rate for Marketers<br><small>Source: Thomson (2026) · <a href="https://lighthousedata.io/data/marketers-influencer-marketing-better-customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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