B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- share of marketers viewing influencer brand match as top challenge for marketers (2024)
73% of marketers believe that matching the right influencer with the brand is one of the biggest challenges.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Econsultancy
Primary
Tier C
https://www.lifetube.pl/en/knowledge-base/how-to-choose-the-perfect-influencer-for-your-brand ↗
Source Article
How to choose the perfect influencer for your brand
How to choose the perfect influencer for your brand
A well-chosen influencer certainly strengthens both the credibility and reach of the brand. For those who have not yet decided to collaborate with influencers, because they cannot find the creator that best fits into the concept of their brand, we …
Original Research
Econsultancy
· Original study ↗
Methodology
Cited from Econsultancy research; original survey methodology not stated
Methodology documented
Segmentation
Industryinfluencer_marketing
RegionEMEA
RoleAll marketers
Channelinfluencer
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Plain Text
marketers: 73% share of marketers viewing influencer brand match as top challenge. Source: Econsultancy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-influencer-brand-match-challenge
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<blockquote cite="https://lighthousedata.io/data/marketers-influencer-brand-match-challenge" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of marketers viewing influencer brand match as top challenge for marketers<br><small>Source: Econsultancy (2024) · <a href="https://lighthousedata.io/data/marketers-influencer-brand-match-challenge" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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