B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
29%
29% -- pct marketers planning social media spend increase over 50pct for Marketers worldwide (2025)
29% of marketers worldwide planned to increase their social media spend by more than 50% over the following 12 months.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://dmexco.com/stories/performance-marketing-kpis-under-growth-pressure/ ↗
Source Article
Performance Marketing KPIs under Growth Pressure
Performance Marketing KPIs under Growth Pressure
Growth-stage marketing may sound like a tailwind, but rising budgets and complex channels mean mounting pressure to maximize efficiency for ecommerce companies. Scaling now means having stable cost-to-revenue ratios, not just expanding reach.
Scalable…
Original Research
Nielsen
· Original study ↗
Methodology
Share of marketers who said they planned to increase their social media spend by more than 50% over the following 12 months, per Nielsen's 2025 Marketing Report as cited by dmexco
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers worldwide: 29% pct marketers planning social media spend increase over 50pct. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-increasing-social-spend-over-50pct-nielsen-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-increasing-social-spend-over-50pct-nielsen-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- pct marketers planning social media spend increase over 50pct for Marketers worldwide<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/marketers-increasing-social-spend-over-50pct-nielsen-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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