B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- marketers planning to increase instagram activity for Marketers (2025)
70% of marketers surveyed planned to increase their activity on Instagram in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Charts
Primary
Tier C
https://weknowvideo.com.au/2022/03/instagram-reels-is-the-format-a-fit-for-your-brand/ ↗
Source Article
Should Your Business Be Using Instagram Reels in 2025? Here’s What You Need to Know - We Know Video
Instagram Reels has gone from TikTok dupe to Meta’s golden child—and it’s not slowing down anytime soon. As of 2025, Reels are driving major growth on both Instagram and Facebook, becoming the fastest-growing content format across Meta platforms. The question is: should your business jump on the Ree…
Original Research
Marketing Charts
· Original study ↗
Methodology
Marketing Charts survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 70% marketers planning to increase instagram activity. Source: Marketing Charts (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-increasing-instagram-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-increasing-instagram-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketers planning to increase instagram activity for Marketers<br><small>Source: Marketing Charts (2025) · <a href="https://lighthousedata.io/data/marketers-increasing-instagram-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.