B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- marketers increasing ai generated creator content investment for marketers (UK & US) (2025)
79% of surveyed marketers in the UK and US are increasing investment in AI-generated creator content in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
6,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billion Dollar Boy
Primary
Tier A
https://www.billiondollarboy.com/news/new-research-real-impact-ai-creator-economy ↗
Source Article
New Research: The Real Impact of AI on the Creator Economy | BDB
News
November 20, 2025
New Billion Dollar Boy Research: The Real Impact of AI on the Creator Economy
In 2023, generative AI surfaced as a disruptive force in the creator economy. At the time, we launched Muse - our innovation unit dedicated to exploring emerging technologies - and published our firs…
Original Research
Billion Dollar Boy
· Original study ↗
Methodology
BDB survey of 6,000 marketers, creators and consumers across UK and US
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers (UK & US): 79% marketers increasing ai generated creator content investment. Source: Billion Dollar Boy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-increasing-ai-creator-content-investment-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-increasing-ai-creator-content-investment-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- marketers increasing ai generated creator content investment for marketers (UK & US)<br><small>Source: Billion Dollar Boy (2025) · <a href="https://lighthousedata.io/data/marketers-increasing-ai-creator-content-investment-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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